Trimester 3: Sept-Oct-Nov-Dec
Objectives
- Explore larger foodservice opportunities – focusing on the defined FS segments.
- Focus on larger volume customers that can make a significant impact.
Action Plan:
- Identify 5 New Opportunities in Each Foodservice Segment: keep target customer updated.
| C&U | Sports & Leisure | Deli, Sandwich & Pizza | C-Stores | Annual Volume Total |
| 15k new business | 24k new business | 30k new business | 24k business | 95k new business |
FS Segment: Colleges & Universities
| Dining | Retail | Sports | |
| Deli | 1 | 2 | |
| Deli – sliced | 1 | 3 | |
| Hot Dog | 1 | 2 | 2 |
| Hot Dog – grilled | 3 | 2 | |
| Sausage |
Trimester increased volume expectation: 5K
Actions:
- Conduct market research to identify top potential colleges & universities
- prepare a comprehensive engagement plan with on-site visits, product samples and presentations
Opportunities:
UB – Gary Plant 8/24
Niagara University – Kim Eisenberger
SUNY Albany – Marie meeting 9/10
HVCC – Meeting 10/1
Skidmore Meeting 10/2
FS Segment: Sports & Leisure
| Baseball | Casino | Entertainment | |
| Deli | 2 | 2 | |
| Deli – sliced | 2 | 2 | |
| Hot Dog | 1 | ||
| Hot Dog – grilled | 2 | 2 | 2 |
| Sausage |
Trimester increased volume expectation: 8K
Actions:
- Assess the strengths and weaknesses of independent programs.
- Build tailored marketing and sales strategies for each.
- Engage with stadium management and concession operators.
Opportunities:
Saratoga – Race Track – Jack Mooney
Tri-City Valley Cats – Identify opportunities.
Cooperstown Dreams Park – Jack Mooney reintroduce Sahlen’s HD
FS Segment: Deli, Sandwich & Pizza Shops
| Traditional Deli | Deli – Item Expansions | |
| Deli | 3 | 2 |
| Deli – sliced | 1 | 2 |
| Hot Dog | 1 | |
| Hot Dog – grilled | 2 | 3 |
| Sausage | 1 |
Trimester increased volume expectation: 10K
Actions:
- Conduct a local market analysis to identify potential delis and sandwich shops with large opportunities like Salvatores.
- Develop customized product offerings and point-of-sale (POS) materials and rebates to encourage participation.
- Own the WNY market – Mark Seward created a list – Affinity reps solicit additional deli offerings.
- Plan follow-up visits to ensure engagement and satisfaction.
Opportunities:
Caraglio’s – Kim Eisenberger
DiBella’s – Joe Borgesi initial meeting
Swifty’s –3-unit operator in Albany – Wants to feature a “specialty frank”. Jack Mooney meeting 9/11
ShopRite FS – Jack Mooney F/U product list
Mozzeroni’s – Mark provides a Rep
FS Segment: C-Stores
| Deli | Retail Case | |
| Deli | 1 | 2 |
| Deli – sliced | 1 | 2 |
| Hot Dog | 1 | 1 |
| Hot Dog – grilled | 2 | 3 |
Trimester increased volume expectation: 8K
Actions:
- Develop strategies to drive growth and trial at these stores.
Opportunities:
Quicklee’s – Rob Johnson follow up HD opportunities JMills.
Stewarts Shops – Jack Mooney – Request a meeting HD and retail/FS deli meats.
Delta Sonic – Mark Seward 8/24 – Rob moved me out still. They are reviewing and redoing hot foods program
Country Fair – Mike Gruin 8/24 – customer moving to PFG in PA. We are reviewing how to call on them